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Why Prices Rarely Go Back Down

When inflation slows, people expect prices to fall. But in most economies, they rarely do.

February 27, 20261–2 minEconomics

Composed by Briarstone Network

Summary

Many people confuse slowing inflation with falling prices. Inflation measures the rate of increase, not whether prices decline. Once businesses adjust upward, structural forces make reversals uncommon.

The misunderstanding

When inflation drops from 8% to 3%, it feels like things should get cheaper. In reality, that only means prices are rising more slowly. The baseline remains higher.

Why prices stick

Businesses adjust wages, supplier contracts, and long-term pricing models upward during inflationary periods. Once those costs reset, companies rarely reverse them unless demand collapses.

The takeaway

Inflation cooling is not deflation. A slowing rate of increase still means higher living costs. Real relief usually comes from wage growth, productivity gains, or structural supply improvements, not price rollbacks.

Reference

Inflation is taxation without legislation.

Milton Friedman

Why Prices Rarely Go Back Down - Briarstone Network