Architecture. Performance.
Conversion.
Full-stack builds delivered under one standard, strategy, design, engineering, and analytics. Next.js / React, disciplined deployment, conversion-ready from day one.
CI/CD, analytics, and SEO foundations included per Briarstone standards.
What This Division Exists To Achieve
Launch credible web properties that load fast, rank properly, and convert. You define the goal, Briarstone scopes, prices, resources, and delivers under one standard.
Technical Architecture
Next.js / React builds with CI/CD, environment gating, and version control.
Performance Discipline
Core Web Vitals targets with image policy, caching, and lazy-load patterns.
SEO & Index Foundations
Metadata, sitemap, robots, schema where relevant, crawl health from day one.
Responsive UX
Device-specific ergonomics and accessibility considerations built-in.
Single Accountability
Design, build, and launch under a unified Briarstone SLA.
Discovery & Planning
- Requirements, site map, page inventory
- Brand alignment & component library plan
- SEO baseline (metadata, URL strategy)
- Commercial terms (scope, milestones, timeline)
Build & Integration
- Next.js/React implementation
- CMS wiring (as needed) & content migration
- Analytics, pixels, and event tracking
- CI/CD & environment setup (preview → prod)
Launch & Growth
- CWV pass plan & lighthouse checks
- Redirects, sitemap & robots validation
- Release notes & hand-off docs
- Post-launch monitoring window
Operating Standards, Web
Quality controls that protect performance, reliability, and conversion readiness.
< 7 days
Pass plan by launch
99.9% target
Within 1 business day
Configured at launch
Written approvals
Ready to build with Briarstone Web?
One relationship. One standard. We scope, price, and deploy with performance and conversion in mind.